- Discover why your price proposal has so many questions.
- Determine what pricing requirements guarantee follow-up questions.
- Identify the one assumption that sellers can make that can kill their proposal.
Abstract: Award delays pilfer seller sales and buyer budgets. Is pricing a culprit? Your cost and price analysis can uncover the pitfalls if you dig deep enough. Sharing firsthand experience, this presentation will offer contrasting pricing perspectives and highlight issues encountered as a government price evaluator as well as a contractor pricing professional.
CMBOK Competency: 22.214.171.124 Responding to Solicitations; 5.1 Cost or Price Analysis
Level of Difficulty: Intermediate
Intended Audience: Proposal Managers, Business/Price Volume Managers, Capture Managers, Cost/Price Analysts
Marsha Lindquist, CP APMP, NCMA Fellow
Granite Leadership Strategies
Marsha Lindquist, Fellow, is an experienced price proposal manager and contracts professional. She is an expert in cost proposal management, development, and pricing strategy. Marsha has built a tradition of quality consulting to government contractors for over 30 years. She has wide-ranging experience with government contracting firms, mostly scientific and high-technology companies. She is adept in persuasive pricing that wins and is masterful in authoring customer-focused winning pricing strategies. She has achieved the distinguished titles of APMP Fellow and APMP Practitioner.
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