October 10: Avoiding Cost & Price Analysis Pitfalls

When:  Oct 10, 2019 from 12:00 PM to 1:30 PM (ET)

Learning Objectives:

  1. Discover why your price proposal has so many questions.
  2. Determine what pricing requirements guarantee follow-up questions.
  3. Identify the one assumption that sellers can make that can kill their proposal.

Abstract: Award delays pilfer seller sales and buyer budgets. Is pricing a culprit? Your cost and price analysis can uncover the pitfalls if you dig deep enough. Sharing firsthand experience, this presentation will offer contrasting pricing perspectives and highlight issues encountered as a government price evaluator as well as a contractor pricing professional.

CMBOK Competency: Responding to Solicitations; 5.1 Cost or Price Analysis

Level of Difficulty: Intermediate

Intended Audience: Proposal Managers, Business/Price Volume Managers, Capture Managers, Cost/Price Analysts


Marsha Lindquist, CP APMP, NCMA Fellow

Granite Leadership Strategies


Marsha Lindquist, Fellow, is an experienced price proposal manager and contracts professional. She is an expert in cost proposal management, development, and pricing strategy. Marsha has built a tradition of quality consulting to government contractors for over 30 years. She has wide-ranging experience with government contracting firms, mostly scientific and high-technology companies. She is adept in persuasive pricing that wins and is masterful in authoring customer-focused winning pricing strategies. She has achieved the distinguished titles of APMP Fellow and APMP Practitioner.


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